We help SaaS companies drive conversions with the best tool in their arsenal; the

Who We Are

Headquartered in Vancouver, BC, we help revenue focused teams convert better and faster with product usage data that illuminates the dark zone of the their buyer journeys.

Meet The Team

productlift founder profile photo vlad terelesky

Vlad Terelesky

Co-founder, CEO
10 years experience at high growth SaaS companies specializing in PM and sales.
productlift founder profile photo nick boariu

Nick Boariu

Co-founder, CRO
9 years marketing & sales experience building brands, and inbound lead gen.
productlift founder profile photo jox toyod

Jox Toyod

Co-founder, CTO
4 years full-stack web app development specializing in data integration.

Our Culture

Trust and openness

We believe in each other, in communicating with candor, in being transparent, vulnerable, and honesty. No matter what, Trust is the foundation of a strong organization and culture.

Entrepreneurial mindset

Entrepreneurial spirit We believe in taking action without command. We dare to take risks, we take ownership of our actions, and we analyze our results for the overall mission.

Simple, not simplistic

Making complex things easy to understand takes a lot of thought and work. That’s the core of the problems we are trying to solve. It’s tough, but worth it!

Constructively upfront

We achieve better results when we work together and communicate openly. We come from a place of respect, empathize with others and always look for ways to help.

Who is on a team matters less than how the team members interact, structure their work, and view their contributions


Are we working on something that is personally important for each of us?

Structure and clarity

Are goals, roles, and execution plans on our team clear?


Do we fundamentally believe that the work we’re doing matters?


Can we count on each other to do high quality work on time?

If this is you

Our Advisers

profile advisor pieter dorsman

Pieter Dorsman

CEO of Redpeaks Management 
CFO of E-Fund

profile advisor craig ryomoto

Craig Ryomoto

Revenue and Growth Executive
CRO of Thinkific

Karan Mavai

Investment Director,
TELUS Ventures

productlift advisor tyler douglas

Tyler Douglas

SaaS Executive, Entrepreneur
Former CMO, Vision Critical

What We Do

We empower companies to maximize sales by fully understanding their user experience. We build custom engagement data points, measure how users interact with their products, and apply a 'secret sauce' that scores these experiences so that sales, marketing, product, and customer success teams fully understand their customers.

Our Values

Build amazing user experiences.